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英国论文代写范文精选-Analysis of the UK coffee industry

2016-06-17 | 来源:51due教员组 | 类别:更多范文

51Due英国论文代写网精选assignment代写范文:“Analysis of the UK coffee industry,这篇论文讨论了英国咖啡业的分析。据说英国是进口咖啡最早的国家之一。英国的咖啡有其支持者,也有反对者。巴尔扎克他的专属医生认为,咖啡是使巴尔扎克死亡的唯一原因。咖啡既有优点也有缺点。现在越来越多的人关心他们的身体健康,但是我们不得不说咖啡在英国市场中有着重要的地位,甚至在英国人民心中。

It is said UK is one of the earliest countries which imported coffee. Coffee in the UK has its supporters and also has its opponents. Balzac once said, "coffee stimulates my brain 15 hours or so, it is a dangerous stimulation, it causes my stomach terrible pain."

Balzac nearly 20 years lived so life, abusing coffee as stimulation made his whole body poisoning, and these coffee destroyed Balzac healthy heart. His doctor thought the coffee was the only reason to make Balzac dead. He predicted that he "will die from 30 thousand cups of coffee". So as to coffee there are advantages and disadvantages. Now more and more people care their health, but we had to say coffee plays an important position in UK market or even in UK people’s mind.

As follow is the UK retail sale of coffee. About 1.1 presents forecast of UK retail sales of coffee by value from 2007 to 2012, according to this report, the market of coffee will grow by an estimated 10% to reach a value of 788 million at current prices over the period 2007-2012.

According to 2008 Coffee UK - Mintel Report, coffee continues to grow in value; driven by key trends including premium products such as Fair-trade and ethical and pods. Although coffee market is still rising and expanding, however, health and well-being is a major consumer trend that has yet to be clearly positioned by the coffee manufacturers. Coffee as an unhealthy beverage more and more people against it mainly because the caffeine content. Two million heavy users reduced their caffeine intake since 2003, a drop of 3.8% in penetration amongst the 15+-year-old population. The coffee industry as a whole has been working on several fronts to address consumer health concerns about caffeine consumption.

Indeed, according to Mintel’s report Food Intolerance and Allergies- UK, Market Intelligence, January 2006, 15% of adults claim to have limited intake of or eliminated caffeine from their diet over the last year.

According to Mintel report of Fruit juice and Juice drinks UK 2006 and Bottled Water UK 2007, in juice drink market and bottled water market, the sales were increased in both value and volume. Sales of juice and juice drinks increased by 16% between 2002 and 2004, and increased by 20% between 2004 and 2006 to reach 3.1 billion.

Bottled water market volume stood at 2,256 million litres in 2007, with a value of nearly 2 billion. The trend of both fruit juice and juice drinks market and bottled water market would be keep increasing after 2006 as Mintel forecasts. UK bottled water market would grow by an estimated 10% to reach a value of 2.6 billion at current prices over the period year 2010 to 2012.

From the previous figure of sales and the Mintel forecasts, the sales of both value and volume in UK bottled water market could be steady increased as presenting on Figure 3.3.6. Healthy living and eating still be the most important factors to impact the market. The sports and energy drinks market has continued its dynamic growth path I past few years, which reach 773 million sales, market value growth of 11% in 2006. The market is expected to exceed 800 million in 2007.

Sports drinks have a wider appeal than energy drinks, consumer interest in healthy lifestyles including exercise may be one of the reasons of the market expansion. According to Sports Drinks and Sports Nutrition–UK Mintel report, September 2005, consumer interest in healthy lifestyles incorporating exercise is the primary driver of the increased sales of sports drinks.

As more numbers of consumers experiencing the taste from the sports drinks, they will increasingly choose them as an everyday drink, therefore, sports drinks market will continue to expand as interest in diet, health and exercise increases. However in 2010 the Mayo clinic journal published a study that showed that some energy drinks which contain high caffeine may react with other components in drinks to harm body.

In some smaller studies to adults who have enough exercise, researchers found that energy drinks can make elevated blood pressure and heart rate increase. They also found that individual sports drinks lead to heart attacks and even death case. Now studies to sports and energy drinks are few so there are not many people understand the harm in these drinks.

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