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assignment指导:如何做SWOT分析--英国论文代写范文精选

2015-11-13 | 来源:51Due教员组 | 类别:更多范文

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How to Do a SWOT Analysis
如何做SWOT分析

1) Prepare a table such as the one you see at the end of this article.准备一份表格,如你在这篇文章最后看到的那样

2) Fill in the boxes, according to the specific purpose of your SWOT analysis.根据你SWOT分析的特定目标在方框中内填写

3) Once you have the table complete, use it to create a strategy or strategies that will make your

business more competitive.一旦你完成了此表格,要用它制定策略来使你的交易更有竞争力

I like to use these questions as a thinking/discussion guide:我希望这些问题可以作为思维或讨论的指南

Do strengths open any opportunities? 优势会不会有任何机会?

How can we convert weaknesses to strengths? 我们应如何把不足转化为优势?

What do we have to do to use opportunities? 我们该利用我们的优势做些什么?

How do we best neutralize threats? 我们该如何消除威胁?

Don't forget to write the answers to these questions down! 不要忘记写下这些问题的答案!

As you'll see in my SWOT Example, I also like to write down the purpose of my SWOT analysis to help me stay focused and add a short results section at the end which tells what the next step or steps are.尽管你将会在我的SWOT举例中看到,我还是想写下我SWOT分析的目标来帮助我集中注意力,然后在最后加上简短的总结章节来告知下一步骤。

SWOT Analysis Tips

SWOT分析的一些建议


Always choose a specific purpose for your SWOT analysis. Otherwise, you'll just end up with a bunch of generalizations that won’t provide any direction for an action plan.
为你的SWOT分析找一个明确的目标。否则,最后你将会仅仅局限于一般化的概括,而无法对行动计划提供任何指导。

Realize that SWOT analysis is a subjective process; different groups of people may come up with different SWOT analyses for the same stated purpose or a single person may come up with different SWOT analyses for the same stated topic at a different time.你得意识到SWOT分析是一个主观的过程;对于同一特定目标,不同群体的人会得出不同的SWOT分析,甚至同一个人在不同时间对同一个特定话题也会得出不同的SWOT分析。


For this reason, SWOT analysis is not the be-all and end-all of business planning; it's best, in my opinion, as a planning starting point for small businesses and/or used in conjunction with other business planning tools, such as PEST analysis which "can help to ensure that you don't overlook external factors, such as new government regulations, or technological changes in your industry" when looking at opportunities and threats.基于此原因,SWOT分析不是商务计划最重要的部分;在我看来,当你看这些机遇和威胁时,它就像在小企业里计划的出发点或者用来与其它商务计划工具相连接,就如PEST分析法里说过,“有助于确保你会不忽视外部因素,如在你产业中的新政府法规、技术变化等”。

Other business planning tools you may wish to use in conjunction with SWOT analysis include Core Competency analysis, (definition) and USP Analysis (definition).其它商业计划工具你希望用来与SWOT分析相结合的包括核心能力分析(定义)、USP分析(定义)。



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