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旅游管理assignment写作资料参考--英国论文代写范文精选

2015-11-13 | 来源:51Due教员组 | 类别:更多范文

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旅游管理assignment写作资料参考
1. Analysing the situation and defining the problems and opportunities you face
Background: Bendalong Regional Tourism Association wants to promote Eco-tourism in Bilby. Bilby has many beautiful natural locations and a 4.5 star ecotourism resort called Runnymede. City Stresses, Country Pleasures has promoted Bilby as a traditional farming community surrounded by natural beauty.
Problems
That tourists associate Bilby with more traditional B&B and farm-stay options.
That tourists can see Ecotourism as only for “greenies”, and less comfortable or fun.
Opportunities
That tourists are already aware of Bilby’s great natural beauty through City Stresses, Country Pleasures.
That Toursists would be attracted to luxurious eco-tourist sites like Runnymede.
That tourists would like the idea of tourism that protects the beauty of Bilby.
2. Outlining your purpose or objectives describing how you intend to measure whether or not these objectives have been reached
To inform most Melbourne viewers of City Stresses, Country Pleasures that Bilby is an eco-destination. Measurable by a phone poll of the CSCP fan club membership.
To convince 20% of Bilby’s tourists to choose an eco-destination. Measurable by bookings over the next year.
3. Defining the audience you are aiming to reach
Target Publics
1. The primary target public is City Stresses Country Pleasures viewers from Melbourne.
2. They view themselves as long-term fans of City Stresses Country Pleasures, who want to support and experience Bilby.
3. They see Bilby as a town with traditional values, social and environmental.
4. Low to high
5. Yes, they are interested in news from Bilby and options for experiencing it.
6. Easy to read, direct, traditional tone, focusing on sensual and visual aspects of the experience.
7. They want to experience the relaxation of the Bilby experience shown on the show. They want to feel connected to the town.
4. Devising a persuasive strategy concept and defining key messages
My persuasive strategy is to link eco-tourism to already established Bilby values care for the environment, country hospitality and relaxation.
The key messages most likely to persuade CSCP viewer are that Bilby Ecotourism is:
- luxurious, 4-5 star experience.
- a chance to experience and protect the beautiful environment of Bilby
- part of Bilby’s strong values
- run by Bilby residents, benefits Bilby residents
5. Determining strategies to carry your key messages and their timing.
The strategy to carry this message would be to
1. Negotiate with Geranini productions to feature eco-messages in City Stresses, Country Pleasures.
2. Run advertisements for Runnymede should during the show.
3. Send Media Releases on the success of Runnymede to Sunday Papers and travel magazines.
4.Commission an interview with Valerie Geranini about how ecotourism shows the traditional values that attracted her to Bilby in the first place.


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