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2015-11-17 | 来源:51Due教员组 | 类别:更多范文

1.太阳微系统,一个科技巨头,似乎总是能说服观众

2.在强大的逻辑说服下,T.V商业利用非正式的逻辑和常识几乎完美无瑕吸引了观众的眼球。
 
3.商业家们用轻柔的音乐手段,抓住观众的注意力,通过其舒缓的和华丽的声音,试图传达一个简单但有力的信息。我们需要解决我们的分歧与其他文化。我们需要前进,通过彼此交流获得利益。通过连接,这意味着世界各地的科技公司使用商业文化来传达,不应该阻止我们打开大门,传播新的文化。这是公平和公正的原则,是一个重要的前提。我们需要走出去,以获得成长和进步。商业使用推理来说服观众,增长文化的演变取决于与其他文化的交流。

4.商业向我们呈现了完美的常识观念,这与经济有关。它说,在现代经济中,成功之路是竞争和破坏竞争。这似乎是一种意识形态,紧随其后的是巨大的企业。举一个例子,微软甚至太阳微系统已经使用了这种意识形态几乎一手主导了科技世界。
 
Sun Micro Systems, a Tech Giant, always seems to persuade its audience through powerful logical persuasion. In this T.V Commercial they have used Informal Logic and Common Sense almost flawlessly. It’s the commercial’s simplicity that appeals to the audience.
 
The Commercial starts with a soft music. This music tends to grab audience’s attention immediately through its soothing and magnificent sound. The commercial tries to convey a simple but powerful message. It states a proposition that makes the audience to think carefully about the ideas presented. It states that borders are of no meaning, we need to resolve our differences and concerns with other cultures. We need to move forward and make profit from the connections. By connections, it means the Tech companies all around the world. Using cultural assumption, the commercial tends to convey that traditions should not stop us from opening doors to new cultures. This holds principles of fairness and equity as an important premise. We need to go global in order to grow and evolve. The commercial uses reasoning to convince its audience that growth and evolution of a culture depends upon its vigor to interact with other cultures.
 
At this point the commercial presents us with perfect common sense idea related to economics. It says that road to success in modern day economy is to compete and destroy competition. This seems to be an ideology that is followed by almost all-giant corporations. Take an example of Microsoft or even Sun Micro Systems have used this ideology to dominate the Tech world almost single handedly. 
 
The T.V commercial actually uses a compressed argument, ‘cause the company knows that their audience will accept their ideas. This is the very reason they tend to very simple  and try to keep to the point. 
 
The T.V commercial asks us a question that “What can the dot do for you?”. After a pause we see the company’s logo. At this point we see use of character with some common sense involved. Since Sun is a large credible company, they know that the company’s credibility would influence their audience’s thinking. They know that such a compelling appeal from character can influence the audience. If a small company presented this argument its credibility would be questioned. But since this argument comes from a large company its credibility is strengthened more. Finally the T.V commercial answers the all assumptions made. It says, “We’re the dot in all COM’s. With this assumption it’s quite evident that the company takes credit for the success of all COM’s in the recent economic boom. Its through its creative ideas, technology and support that these companies have evolved. This proposition may not convince some part of the audience because it tends to make Sun take credit for a lot. But by this the company only tends to propose that Sun has played a critical role in the technical revolution in U.S economy. 
 
The company tends to influence the modes of reasoning of its audience that they find convincing. White background, soothing music, Common sense, Cultural assumptions and use of character seem to convince the audience that Sun has earned its true share of the economic evolution. Their dominance of the tech industry seems to be viable and they should be given credit for the ideology they have used to do this.
(51Due责任编辑:felicia)

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