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2016-01-26 | 来源:51Due教员组 | 类别:更多范文

ASSESSMENT
Assessment and assessment weighting

There are two pieces of assessed work for this module.

1. An individual assignment

This takes the form of an essay and constitutes 70% of overall assessment for the module. You are required to choose ONE of the following topics:

(i) How far do you agree with the view that the choice of an appropriate entry strategy is of key importance for success in doing business in emerging markets? Use examples of real companies to illustrate your answer.

(ii) "Chinese investments and business interests are now to be found all across Africa" (Commission for Africa, 2005). Why might Chinese companies find the emerging markets of Africa a more attractive proposition than western multinationals?

(iii) You have been employed as a business consultant to advise a company manufacturing either mobile phones or consumer electronics products (choose one of the items only) who wishes to explore the potential of doing business in a Latin American emerging market. You must produce a report that identifies the key issues that the company will face in your chosen market and secondly offers expert advice to attain business success in that market.

(iv) In the latest report from A.T. Kearney on offshore locations, India retains the position of the most attractive location for the offshoring of business services. Using appropriate examples explain the benefits and challenges of such offshoring to India and the implications for the development of Indian companies.

The assignment is to be between 3000 and 3500 words long and is to be handed in no later than 3.30 p.m. 1/May, 2009 at the Student Help and Information Point (SHIP), Stoddart Building.

The assessment criteria against which the assignment will be marked are explained on page 10.
ASSESSMENT CRITERIA
INDIVIDUAL ASSIGNMENT
Assessment criteria
Below 40%
40% - 49%
50% - 59%
60% - 69%
70% and over
Must explicitly and directly answer the set question in a well-informed manner.Fails to answer the set question or fails to answer it adequately.Answers the question but at a very basic level with little use of module materials/evidence of reading.Answers the question explicitly and provides reasonable evidence of knowledge of the topic and reading.Answers the question explicitly and makes very good use of course material and set reading.An excellent answer, detailed and comprehensive with evidence of additional research and reading.

Definition of relevant concepts and principlesFails to define relevant concepts and principlesVery basic definition of some relevant concepts and principlesDetailed definition of some relevant concepts and principlesDetailed definition of all major relevant concepts and principlesAll relevant concepts and principles clearly defined


Application of relevant concepts and principlesFails to utilise any relevant concepts and principlesVery basic use of some relevant concepts and principlesGood use of some relevant concepts and principlesVery good use of most relevant concepts and principlesVirtually all relevant concepts and principles accurately applied.

Application of appropriate theories/analytical frameworksFails to apply any underlying theory or any relevant frameworksSome analysis to support the descriptive material but very basic.A reasonable balance of analysis and description.More analytic than descriptive with good use of appropriate theory and/or frameworksExcellent analysis with several theories and/or frameworks and models applied to good effect.

Use of examples and illustrations where appropriate.Fails to use any appropriate examples and illustrationsLimited use of some appropriate examples and illustrationsGood use of a range of appropriate examples and illustrationsGood use of a wide range of appropriate examples and illustrationsExcellent use of a wide range of appropriate examples and illustrations

Evidence of significant reading and research and knowledge in depth of the topic. No evidence of significant reading or research and little evidence of knowledge of the topic.
Limited evidence of reading and research and knowledge of the topic.Evidence of a reasonable amount of reading and research and knowledge of the topic.Clear evidence of extensive reading and research and knowledge of the topic.Clear and wide ranging evidence of extensive reading and research and deep knowledge of the topic.
Presentation of answerVery poor presentation with many grammatical and spelling errors
Reasonably clear structure with satisfactory grammar and spellingLogical structure and good quality of presentation overallGood structure. Coherent and reader friendlyExcellent structure. Creative and cohesive.

LECTURE PROGRAMME


Week 1 Introduction to emerging markets

Week 2 Growth and regionalism in emerging markets

Week 3 Business risk in emerging markets

Week 4 Business strategy in emerging markets

Week 5 Business in the emerging markets of Africa

Week 6 Business in the emerging markets of Latin America

Week 7 Emerging markets in Asia Pacific: Management principles and practices

Week 8 Business in the emerging markets of South Asia

Week 9 Business in the emerging markets of Central Europe

Week 10 Business in the emerging markets of Eastern Europe

Week 11 Social responsibility and emerging markets

Week 12 Emerging markets and E-commerce

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