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Essay代写:Corporate crisis management

2018-04-12 | 来源:51due教员组 | 类别:Essay代写范文

下面为大家整理一篇优秀的essay代写范文- Corporate crisis management,供大家参考学习,这篇论文讨论了企业的危机公关管理。危机管理就是通过一定的管理和技术手段,避免或减少危机的发生或者危机事件的危害及损失来达到组织正常运作的目的。在企业中,应该建立常设性的危机管理部门,从一定程度上降低危机爆发的可能。建立了危机管理机构后,相关机构的人员也需要加强危机管理方面的知识。企业可以通过主动学习和加大危机意识的宣传和教育两种方法培养和加强危机意识。

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In recent years, the changing market environment, competition, significantly increased the uncertainty factors of society and economy, the enterprise because of the crisis and recession, bankruptcy, layer number of cases of failure are in endlessly, and the face of crisis, because of reasonable and effective crisis management strategy, turn crises into opportunities, make enterprise in the development of an enterprise has many steps. Today, the democratic consciousness is deeply rooted in the hearts of the people, mass media highly developed, enterprises are faced with the broad stage of public relations activities is faced with unprecedented challenges, mature and steady face and managing public relations crisis, is any enterprise is unavoidable topic. Therefore, the establishment of scientific and standardized crisis management system is an indispensable component of modern enterprise management.

Crisis management is by means of management and technology, avoid or reduce the occurrence of crisis or crisis of harm and loss to achieve the purpose of organizational functioning, and even the crisis into "opportunities" in the process of a management science. Crisis is a dangerous and emergent state caused by accident. It has three characteristics: accident, urgency and danger. Crisis is the object of crisis management. Its three characteristics determine the three characteristics of crisis management, namely, uncertainty, acute and preventive.

One of the keys to crisis management is to reduce the probability of a crisis before the crisis, which is to pre-control the crisis. In terms of the current situation of our country and the actual situation of various enterprises, the precontrol of crisis mainly consists of two aspects, one is the establishment of crisis management system and the other is to enhance the sense of crisis.

On the basis of the general lack of crisis awareness in China, the crisis system will not be perfect. People have the ability of crisis awareness, crisis recognition ability and crisis precontrol, and it is imperative to establish a perfect crisis management system. The establishment of crisis management system has the following views:

In both the government and the enterprise, a permanent crisis management department should be established. That way, managers won't have to worry about "small problems" because of other businesses. With the special crisis management department, the corresponding early warning mechanism has been established, and some people are specially responsible for the possible crisis, which has reduced the possibility of the outbreak of the crisis to some extent.

In the crisis management department, it is not easy to manage or learn, but to be accountable and clear. For each enterprise different industry or region, subdivision, each different industry or area management personnel should define their own rights and responsibilities.

The crisis management department cannot be just an empty shell, it needs the corresponding resources to find and solve problems. This requires policies that enable them to have sufficient capacity to solve problems in their daily work.

The publicity of crisis management knowledge, the establishment of the department and the implementation of relevant policies should ensure its execution. Crisis management is not an empty word, but a policy that needs to be implemented. Therefore, in the process of crisis management, it is necessary to ensure the execution of each policy.

Crisis management personnel must have the specialized in crisis management research, in addition to learn crisis management knowledge, summary and much more research, find the crisis generality and individual character, in the later work for better to understand and solve problems through an example.

In our country, the crisis consciousness of enterprise personnel is weak, and the management personnel's ability of crisis identification is very low, even if there is a certain crisis consciousness, because they feel small and dismissive. Therefore, after the establishment of crisis management institutions, the personnel of relevant institutions need to strengthen the knowledge of crisis management. Enterprises can cultivate and strengthen crisis awareness through active learning and awareness of crisis awareness and education.

After the crisis, what the public wants to see is the attitude and behavior of the enterprise to condescend to make mistakes and positive corrections, rather than to actually kill the enterprise. Therefore, the enterprise should always be to the public and the interests of consumers in the first place, and take appropriate action to safeguard the public and the interests of consumers, this is for the public and the news media and the government's approval of the key.

In the event of a crisis, companies should not try to cover up their mistakes, or distort the facts. In a crisis, companies are the focus of the public and the media. Enterprises should contact the news media actively, communicate with the public as soon as possible, explain the truth, promote mutual understanding between the two sides, and dispel the public's doubts and uneasiness.

From the perspective of management, crisis is the process from quantitative change to qualitative change. From the point of view of transmission, the crisis is a process from which few people know what most people know. Therefore, the enterprise must act decisively in the encounter crisis, rapid response, decisive action, communication with the media and the public, control the situation quickly, otherwise it will enlarge the housing of the crisis, and may even lose control of the global.

Crisis management system is conducive to timely discovery, gather information, and the information classification, sorting, assessment, record and departments to provide objective, important information, and report to policy makers, so as to carry out effective and strict public relations activities, to strengthen the dialogue between the public and negotiation and avoid even the appearance of public hostility to the enterprise, establish a new trust and cooperation between enterprises and consumers, the public relations, is envisaged to resolve the crisis.

It is no use praising yourself when a crisis occurs. All the data released by the company should be certified by the authoritative organization, which has the certification of experts and authorities, which can convince the public and the media to convince the data and reduce unnecessary speculation.

Norman of Princeton university? Professor r. augustine believes that each crisis itself contains both the source of failure and the seed of success. Discovering and nurturing to harvest this potential success is the essence of crisis management. It is a typical feature of bad crisis management to get used to miscalculation and make things worse. Therefore, it is imperative to establish a crisis management system in Chinese enterprises, and correct consciousness and strategy will bring real benefits to enterprises and consumers.

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