欢迎来到51Due,请先 | 注册
关注我们: 51due论文代写二维码 51due论文代写平台微博
英国论文代写,英国essay代写知名品牌微信

Essay代写范文

为您解决留学中生活、学习、工作的困难、疑惑
释放自我

英国essay代写:E-commerce in marketing

2018-05-12 | 来源:51due教员组 | 类别:Essay代写范文

本篇essay代写- E-commerce in marketing讨论了市场营销中的电子商务。电子商务是网络时代对传统市场营销概念的延伸。传统的市场营销中, 企业的营销活动受到地理环境和交通工具的限制, 但电子商务却无视这种限制,直接将企业面向全球。传统的营销消费者的购买行为是被动的,但电子商务没有地理约束和空间限制的全球市场。本篇essay代写51due代写平台整理,供大家从参考阅读。

E-commerce,市场营销电子商务,essay代写,代写,paper代写

Under the market economy system, enterprises must establish marketing concept if they want to be based in the market. Marketing is the link between social needs and corporate functions. Marketing is a creative act. Marketing is not only about finding the customer's existing needs and meeting the needs, but also finding and solving the problem that the customer is not demanding and should respond enthusiastically. Marketing is a management process, which is the process management of analysis, planning, execution and control. Marketing is a market research, the characteristics and demand of customer needs, enterprises through the production and distribution of marketable products, through the network, with appropriate price, appropriate means of communication, make customer interest. Therefore, marketing is the link and bridge between enterprises and society.

Emerging e-commerce is better than traditional marketing. Electronic commerce make the enterprise use the Internet to handle the daily business, trade, namely, with suppliers, customers, Banks, distributors and other trading partners in daily contact, reduced the enterprise production and marketing costs, shorten the distance between manufacturers and end users. In recent years, medical treatment is expensive, and it is difficult to become a prominent problem in medical treatment. The important reason is that between the pharmaceutical factory and the patient, between the hospital and the patient, there are many intermediate links. The drug is marketed in traditional mode, and the price of the drug is several times higher than the cost price. The traditional medicine marketing customer quantity is small, the selling cost is high, the convenience is poor, and the patient communication ability is weak, and the patient is easy to buy the counterfeit medicine. E-commerce is the use of telephone lines, computer networks to transmit information, goods and services. It is easy to deal with daily business with e-commerce, which is the technical application of business transaction and workflow automation. E-commerce enables the management of pharmaceutical enterprises to reduce costs, improve product quality and accelerate product delivery. Purchasing and selling drugs, through the network reagents, medical devices, pharmaceutical factory and the patients got rid of the bondage of traditional business intermediary between, sell drugs to reduce the cost, which reduces the drug prices, solve the cost problem. Shorten the distance between drug factory and hospital patients and change the market structure; Expand customer group, bring unlimited development opportunity to pharmaceutical factory, improve marketing efficiency.

Traditional marketing is the basis for the development of e-commerce, both the traditional market marketing and the emerging of electronic commerce, the core is "marketing" 2 words, its economic essence is the same, just different implementation ways and channels. The new e-commerce is a kind of improvement and innovation to the traditional marketing model, which is based on the economic theory of traditional marketing combined with the development of modern high technology. E-commerce is an extension of the concept of traditional marketing in the Internet age. In the traditional market marketing, enterprise's marketing activities is limited by geographical environment and traffic tools, such as pharmaceutical factory in the past only do adjacent faithfully customer business, under the electronic commerce for the global pharmaceutical industry enterprises, the user can easily move the mouse turned to the competition. The pharmaceutical factory can communicate with customers through the Internet to collect market information of drug efficacy and consumer satisfaction survey. We will further realize the consumption tracking, anti-counterfeiting and protection of intellectual property rights of drugs, reagents and medical devices. The traditional marketing consumer's buying behavior is passive, the pharmaceutical factory "sells the existing medicine" in the marketing campaign, "takes the medicine as the center" the guiding ideology. E-commerce there is no limit to the geographical constraints, and space of the global market, such as medical research center the kit in a city can't buy, to other cities to buy through the Internet, the network marketing implementation to meet customer needs the guiding ideology, the biggest features of this way of buying kit is a dominant, consumer's shopping intention in consumers, researchers, consumers through the medium of interaction to query information about the kit or service. Therefore, e-commerce has shifted from the traditional "product-centered" marketing to "customer-centric". What kind of kit is needed for scientific research and what kind of kit is produced by the pharmaceutical factory.

The Internet and e-commerce constitute a new marketing platform. Generate new marketing ideas. The marketing theory also develops from the traditional 4P theory of the center of the enterprise to the customer-centric 4C theory. The traditional marketing 4P theory holds that the product sales can be guaranteed as long as the enterprise revolves around the four elements of product, price, distribution and promotion. The theory of e-commerce 4C includes analysis from customer's perspective, cost Angle, convenience and communication. Build a new enterprise - customer relationship based on common interests. E-commerce is unmatched in the exploration of customers, and it is no longer difficult to find potential target customers. Tuberculosis, for example, is the world health organization listed as one of the important control three diseases, since the 1990 s, tuberculosis in the rebound in parts of the present serious situation, the migrant workers group TB control issues not enough attention, become the TB prevention and control of blind spots. Due to the wide range of migrant workers and the seasonal flow, it is difficult to prevent and control tuberculosis. Through an electronic network of early detection target customers, establish and improve the information disclosure system for the prevention and control of tuberculosis and develop social group or organization using electronic commerce early detection, eliminate blind spots in TB prevention and control work, find the potential target customers. 4C theoretical e-commerce meets the needs and desires of patients, so that patients can buy drugs at a lower price, reduce consumption, increase efficiency, and reduce the cost of production and operation. From the convenience point of view, e-commerce provides customers with the maximum purchase and use convenience. The two-way communication between the pharmaceutical factory and the customer can provide more accurate information for the enterprise to develop new products.

By virtue of the powerful communication function and information interaction characteristics of the network, the effective and efficient "one-to-one" marketing is implemented. For example, the rare blood type, the matching of organ transplantation. Direct relationship between supply and demand, direct service and direct sales. Exempts the fee paid to the intermediate links, can greatly save marketing costs, to achieve the blood donor, the supply of organs and patient good docking, although there are differences between the patients, but under the background of electronic commerce can meet this need, thus increasing the sales of products and services and patient satisfaction.

E-commerce makes marketing more extensive. Drug and patient relationship is equal, under the electronic commerce environment condition, the pharmaceutical factory begins to look at the world. The Internet also makes it easier to understand drugs and their sales.

E-commerce makes consumer behavior more rational. In the network environment and the electronic commerce, the consumer faces the system, is the computer screen. Such as hospitals, according to patients' age, sex, hospitalization days, symptoms, diagnosis, operation etc., into different groups, related to diagnosis according to disease severity and presence of complications, divided into several levels. Each group and different levels have different medical payment standard, under the electronic commerce be clear at a glance, patients as long as see the network, can "shop around" carefully selected, that because of the limit of the information source and the geographical environment, having to resort to "to" phenomenon in some hospitals, no longer exists, solve the problem of difficulty and high cost of treatment, make the medical treatment of patients with spending more reasonable, mardi choice price, not in traditional medicines to pay all kinds of temptation, patients will not be that high price, then how much preferential price game got dizzy. E-commerce benefits lower drug costs.

In short, with the acceleration of global economic integration, computer, communication, network and other technologies are widely used. Human society will enter the era of electronic commerce from the era of industrial economy. The emergence of e-commerce enables medicine 4 p theory of marketing management and the combination of the 4 c theory fully, which is dominated by patients, low cost, easy to use, fully communication requirements well. E-commerce represents the future direction of business development and represents the new marketing mode of the Internet era. In the end, it will not only reduce the marketing cost of enterprises, enhance the core competitiveness of enterprises, make them invincible, but more importantly, benefit the vast majority of patients.

要想成绩好,英国论文得写好,51due代写平台为你提供英国留学资讯,专业辅导,还为你提供专业英国essay代写,paper代写report代写,需要找论文代写的话快来联系我们51due工作客服QQ800020041或者wechatAbby0900吧。

我们的优势

  • 05年成立,已帮助上万人
  • 24小时专业客服
  • 团队成员都毕业于全球著名高校
  • 保证原创,支持检测

英国站