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英国essay代写:The color version of the newspaper

2018-09-14 | 来源:51due教员组 | 类别:Essay代写范文

本篇essay代写- The color version of the newspaper讨论了彩板报纸。随着数字化技术的普及,如今新闻纸进入了全彩时代。有实力的报社都推出了全彩版,其他一些报纸也纷纷增加彩版的数量,彩报的普及是数字时代的要求和结果。与黑白版报纸相比,彩版报纸更具有视觉冲击力,对新闻内容的传播更具表现力,更受读者的欢迎。本篇essay代写51due代写平台整理,供大家从参考阅读。

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With the popularization and expansion of digital technology and the rapid development of newspaper economy, China's newsprint has entered the full-color era. The provincial capital city and the economic developed area have more powerful newspapers have launched full-color edition, and some other newspapers have also increased the number of color edition, the popularity of the digital era is the requirements and results, lagging behind, will undoubtedly affect the competitiveness of a newspaper. Compared with the black and white edition, the color edition has more visual impact, is more expressive to the news content dissemination, is more popular with the reader. Full-color printing and color printing are not new, but full-color printing and publishing of full-color newspapers is a recent event, and is showing explosive growth. In the face of gorgeous colors, many editors are not prepared enough. How to make the color elements perfectly combine with newsprint, which not only conforms to the rules of color composition and visual communication, but also makes the audience happy and pleased, is a proposition that needs to be studied and explored from both theoretical and practical aspects.

The main idea of newsprint is to spread news, and color serves to convey news content, which is beyond doubt. Proper color, reasonable layout and creative layout can better convey news content in visual form.

In the color version of the color composition, point line surface of the emotional factor than the black and white version of many. For example, a dividing line between the theme and the subtitle may be used in the black and white layout, which may be divided into thick and thin, strong and weak, and beautify the layout of a line, while in the color layout, a variety of color lines such as red, blue and yellow can be used to emotionally express the theme. It is the same point that wants to attract reader attention, color dot is more abound change, can concentrate reader's line of sight more. In the title composed of a row of deep basket words, insert an orange word, which is a point emphasized by the editor. It highlights the theme of the article from the color contrast, forming a visual center and attracting the attention of readers. On the layout, the color dot is mainly used on the word that the size title needs to stand out, the symbol before the title of the article area, and the masthead of the column. The function of color line is mainly reflected in space division, line of sight guidance, emotional rhythm and so on. The most extensive application of the surface, the article subdivision, title area, picture, chart, illustration and so on can be reflected with different sizes and shapes of color blocks. It is helpful for us to rationally grasp and organize layout by understanding the characteristics and color relationship of point and line surface.

The physical properties of color and human vision tell us that any color does not exist alone, it is presented in a specific whole, that is, a piece of color is related to the environment in which it exists. Each page of a newspaper has a complementary overall color relationship, a page is also a whole, large and small color blocks have a contrast relationship, contrast is the form basis of color composition. Here, we want to emphasize that although color science is divided into color and no color two categories, because can not be seen in the visible spectrum, black and white grey belongs to no color, not called color in physics, but in real life, in people's cognitive psychology, black and white grey are of course color, is indispensable. This shows, the color edition of the newspaper cannot exclude black and white ash, the color contrast of the page also cannot leave black and white, the function of newsprint decides, the face that forms by black word white ground even occupies the leading position in the contrast of all kinds of blocks.

Color contrast also has the relation of area and color, shape and color, position and color. The color on the page is to be in a certain position, the contrast effect of color and the distance that place of two colors is concerned. Generally speaking, the contrast is weak when the position is far away, strong when the contact is made, and stronger when one color cuts into the other. On newsprint, the area closest to the visual center is the most striking color contrast. The editor, when setting up the visual center, also makes the area stand out and contrast a little. Shape is the external form of color communication. Different color shapes convey different feelings to people.

When the editor organizes layout, it is very necessary to be familiar with the contrast relation of color. For example, the news content you want to convey should be expressed in a stable and elegant layout. The color blocks can be compared with similar or similar colors. The news of major sudden events can be conveyed with strong color contrast, which attracts people's great attention and makes efforts to reduce the occurrence of such events. In addition, the warm and cool feeling of color has a strong psychological hint to the reader, a layout should have a color tone, a color block should also consider the news content to give a color that conforms to the overall color relationship of the layout.

In addition to the common rules in the field of graphic design, the color composition of newsprint has its own characteristics, which is to absolutely obey and serve the news content to be disseminated. Compared with other graphic designs with a stronger sense of form and greater freedom in print, the color page design of newspaper is like a dance in fetters, to dance well under limited circumstances and convey news content with visual function and beauty. A mature mainstream newspaper should have its own overall layout design, according to the content of each edition of different requirements, digital point, line, surface standards, and corresponding color specifications. Like the LOGO, the standardization of colors is part of the visual recognition system of corporate brands, which will enhance readers' recognition and trust of the brand. The color composition of a newspaper is like a symphony. Each edition has its own color specification. The tone of its color may be strong or gentle or elegant, so the newspaper has its overall melody. And random color, random color will reduce the quality of newsprint, damage to the authority of a brand. A thick newspaper, a lot of pages, news content on the surface of the expressing ideas have weight light, the color contrast also has strong have peace, otherwise expressing ideas the coloring is multifarious, rush to "eyeball", the result is the color of the whole paper is too loud, style is not high, the prominent news content don't grab an eye, avoid little grandstanding, affect the effect of the spread of news subject. It can be seen that the standardization of color is the general principle of color scheme.

There are norms, the use of color version of the restrictions, to use color live is like a dance in irons. This sets up a higher aesthetic request to the edition editor, needs to master several concrete color matching principles. Above all, the unity that should consider color when match color and change. Similar color is put together, the visual sense that gives a person is more comfortable, but match a color to be too unified, changeless, can make layout drab and tedious, can use a few intense contrast color appropriately, seek change actively. Secondly, color balance should be considered when color matching. Want to arrange the area and position of color piece appropriately, make its have secure feeling and aesthetic feeling on the vision. Generally speaking, bright color piece should be smaller, darker color piece can be larger.

In addition, attention should be paid to the simplification and wide adaptability of colors. Newsprint format composition is the current trend, simple color matching can make colors more concentrated, more eye-catching, better serving news content. The newspaper is facing the public product, the color composition cannot be extreme, also cannot conservative, should balance the different reader's esthetic tendency, conforms to the time to the color newsprint design request.

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