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bandwagon appeal-商科essay代写范文

2017-04-27 | 来源:51due教员组 | 类别:Essay代写范文

这是一篇关于消费者众心理的商科essay代写范文,本文主要是先思考有哪些广告存在让消费者产生从众心理的行业。本文由51due英国论文代写网精选,仅供大家参考:

bandwagon appeal,商科essay,essay代写,英国代写,英国论文代写

1.题目说了从ethos,pathos和logos三方面来论述这个广告,然后反驳。所以自然就分三段正文加开头结尾;

2.pathos是说与读者引起情感共鸣来使得读者接受作者的思维,ethos是说作者给自己的文章附上权威性,logos是说文章的逻辑性;

3.这个广告(实际是他们公司的一个促销活动中给的结论)用了93%来让大家从众,是ethos;提出家庭的概念和贴上温馨的家庭画面,这是pathos,让读者感觉温暖然后变得轻信;logos的问题是说保持家庭传统对家庭联系很重要,但是忽视了其他的可能性。

以下是文章:

The source is cited from Tylenol.com, which is a medicine company. There is a promotion in its website that collects the thoughts from many families and this piece of blog indicates that 93% say that keeping family traditions alive, both the old and the new, is an important way to stay connected. However, the Tylenol makes a logical fallacy named bandwagon appeal. The company wants to give its customer a notion that most people keeps their family traditions and imply that they should follow the crowd as well. But it is not the same thing to other people.


As for ethos, the Tylenol uses a data of 93% as its authority. However, we could not know the truth of this data because the website does the survey by themselves and the result could be what they want. In addition, they asked 1978 Americans but do not said where they come from, or they may come from the same town, which can not represent the views of all families in the whole USA. So, it seems to be appealing for people who is easy to believe, but it is unconvinced.


In terms of pathos, people will feel toughed when they see the blog which talks about family. Plus, there is a picture of parents and their children showing a very happy situation. All of these are ways to keep the customers feel relaxed and trust their opinions. However, if there are families with bad family traditions like fighting against with people who holds different opinions or doing business that is harm to others, the blog will encourage these people to keep their family traditions. Therefore, the Tylenol makes customers feel moving when they read and take its opinions.


For logos, the company said that keeping family traditions is important to stay connected. Although by doing this families can get together regularly, there are many other better choices to keep every family members connected, which may be ruled out by the company when they did this survey and the people have to choose the family traditions. If someone is thousands of miles away from his family members, but in order to take part in the family meal every week, should he take planes every week back home? So, in the survey we can not conclude this and people would easy to follow its suggestions, which seems to be the choice of the crow.


To address the bandwagon appeal, the author should give the exact questionnaires and its progress. In addition, the company should do this survey in a large scale to make sure that this suggestion is convincing instead of just giving us a misleading number like 93%. Therefore, the customers would make their own right judgment.


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