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Exploring the external market-英国论文代写

2017-06-05 | 来源:51due教员组 | 类别:更多范文

本篇Exploring the external market-英国论文代写讲了市场传播是以更好的方式探索外部市场的过程。它与市场研究截然不同,因为它更多地侧重于流程而不是技术。摩根约翰有限公司公司的营销传播策略是基于创始人的个人关系和观察。在产品,研发,销售和客户方面,列出了制造和农业应用市场的四大观察。由于他们的客户大多是稳定的退货客户,他们的主要目标是增加制造成本,降低成本。本篇英国论文代写由51due英国论文代写机构整理,供大家参考阅读。


1. Market sensing is the processes of exploring the external market in better ways. It is quite different from market research as it focuses more on the process instead of technology. The marketing sensing strategy of the company of Morgan John LLC is based on the founders' personal relations and observations. They have listed four major observations of the manufacture and agriculture application market in terms of product, R&D, sales, and customers. Since their customers are mostly stable returning ones, their major target is to increase manufacturing and lower costs. They are also considering retaining new customers but it seems difficult at the time when most such kind customers are unwilling to switch to other vendors. 

Market sensing in big companies like Halliburton is quite different from that of small family business. For a transnational corporation like Halliburton, it already has a large market share in the oil and gas business. Therefore it's market sensing would focus more on retaining the current market and exploring overseas potentials. Under such driven force, Halliburton had reached to Asia pacific area and established business in China and India. 

As of challenges, there are also major differences. Morgan John is a family small business facing change of management since the founders are retiring from their roles. Therefore the challenges for them are transitions of management, customer’s relations, new product line, and market expansion. For Halliburton, which is a publicly traded corporation, the major challenges would be higher efficiency of management, higher profit ratio, lower cost, and the global energy resources. In comparison, the challenges for them are separately on micro level and macro level.  

2. The spanning process of the two firms is also very different from each other. As a small business, Morgan and John are the founders and managers of the company. Morgan is in charge of operations and John is in charge of sales. The company only has 12 other employees- 8 in operations and 4 in sales. Therefore when the management makes decisions, the employees due to the flat structure of the firm can quickly enforce it. 

On the other hand, the Halliburton has much more complicated spanning levels than the small firms. From the top down sequence, the company has board of directors who make major decisions. These decisions are then passed to the next level, which is the level of general managers and managers. Under the managers there are specific divisions like sales, marketing, research and development, operations, quality control, risk management, and more. Each of these divisions might respond to the management level, making the process of decisions much longer and more complicated. 

3.

Morgan John LLC should go on and develop new product for larger market share and better future. This is because of the current market situation. As they have observed, customers had decreased although each of them are purchasing more. This could be dangerous for the company as most of their sales are relying on old customers that are familiar with the founders who are soon to be retired. When their sons take over the company, they might find it difficult to retain those customers and it would be too late for new product development. The belts product is a compensating product to what the company already sells, and the customers in both sectors are growing. Therefore stepping in this new division of market is a wise choice as the company can benefit from the sector growth. In the frontier period when most energy is given to product development, they can go on and contact more new customers who might also bring potential business in the hoes product line. 

Of course, there will be some organizational limits in their case. Firstly, the company had no previous experience in belts and they might devote a large sum of capital in research in the beginning. Secondly, the marketing expansion from one to another can be tough since most customers seldom change vendors. Thirdly, the founders of this company might have limited knowledge in belts and cannot fully apply their advantages in the business.


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