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Paper代写:Application of text design in print advertisement

2017-08-11 | 来源:51due教员组 | 类别:Paper代写范文

下面为大家整理一篇优秀的paper代写范文- Application of text design in print advertisement,供大家参考学习,这篇论文讨论了文字设计在平面广告中的应用。在平面设计中,文字具有双重作用。它除了最基本的传达信息之外,还可以通过对本身的形态特征的再设计来增强广告的视觉效果,提升广告的传播力。而平面广告中的文字创意手法有很多种,不同创意处理手法最终所达到的视觉效果也截然不同。

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Planar ads usually rely on the coordination of the three elements of graphics, text and color to create a good visual effect, and as the main creative elements of the text, in the plane advertising occupies an important position. In these three elements, the text is often used as an auxiliary element to illustrate the role of graphic interpretation. In fact, the text not only has the basic information transmission function, but also has certain visual beauty, especially in the graphic advertisement design. It is no exaggeration to say that the text in print ads can not only convey advertising information, but also as the main elements of creative design. After the text design of the print ads, not only have the basic information dissemination force, but also enhance the form of aesthetic feeling, people feel new and diverse, reducing the people's defense of the mentality of advertising, but also to make people accept.

Text has a dual role in graphic design, in addition to the most basic communication information is through the print ads in the title, subtitle, descriptive text or advertising language to display advertising information, the text can also be through the design of its own morphological characteristics of the redesign to enhance the visual effect of advertising, to enhance the dissemination of advertising power.

In the process of text design, the first thing to notice is to retain the communication function of text information, which is also the most easily overlooked part. The most basic function of the text is to disseminate information, no matter how the text to redesign should not abandon this basic function. Only in this way can the text be accurately conveyed by advertising information. Second, attention should be paid to preserving the recognition of text. For example, the description of the concept of advertising to enable consumers to read the text of advertising to understand the basic concept of advertising. Second, the focus of the design of the text is to convey the main concept of advertising. Print ads in the design of the text around the whole concept of creative ideas to express, the ultimate effect of creativity also to the concept of advertising foil. Finally, in dealing with the creative text in the print ads, we need to pay attention to the beauty of the visual effect of the text. Good visual effect of the text can not only give people the enjoyment of the United States, but also improve the dissemination of advertising effect.

In the print ads to carry out the creative methods of all kinds of creative treatment methods in the end achieved a different visual effects. Common text creative techniques generally have the following types:

In the graphic advertisement design, the design of the text structure and shape is the most basic creative form. This kind of creative form generally to the text to design elements, through the combination of the text shape and advertising theme to carry out part of the structure of the replacement, simplification or exaggeration to deal with, so that the text of the theme of the content of the expression more interesting and vivid, more creative expression of advertising information.

The structure of the text and the design of the style of the most can cause visual effect is the exchange of Chinese and foreign text and the part of the text strokes. Through the design and processing of the Chinese and foreign exchange works, make the traditional stiff square Chinese characters to join the strong sense of the foreign language, in order to coordinate the modelling, enrich the visual effect, the increase or decrease of some strokes that retains the original text of the communication force, but also increased the image of the imagination and novelty, so that the visual effects become rich fun.

In all kinds of text, the structure of the Chinese character is square block, the shape is rigorous, has the pictographic and the iconicity characteristic, therefore in the creativity may use the various design techniques to embody the Chinese character different esthetic feeling.

The so-called graphic design refers to the expression of text through the graphical representation, to achieve the combination of text and graphics effect. Through this form of processing, the picture will present a picture of the text, and the rich effect of the graph. It should be noted that in the text graphic design, can not violate the most basic recognition of the text, that is, in any case, graphic design, text information must be accessible to people.

In the graphic design of the text, in the selection of graphics should also pay attention to the relevance of the theme of advertising, can not arbitrarily choose. It is necessary to pay attention to the relevance between the graphic itself and the meaning of the text, and the relevance of the advertising theme. Only in this way and the subject of advertising accurate, in the expression embodies the unity, but also has a creative sense of visual form.

In the inherent concept, the text is mostly in two-dimensional form, but when the text is presented in different three-dimensional form, it can show a more visual impact of the effect, making people feel refreshing. In the graphic design, to make the plane of the text three-dimensional, you can use perspective, lighting effect, black and white gray layer sense to create a pseudo three-dimensional stereoscopic. Through the perspective of the creative design after the text, in the basic information to convey the same time, you can add the text of the sense of space and dynamic sense, but also to create a different kind of visual psychology, and the use of this method to deal with the plane advertising is full of visual impact.

The graphic advertisement information is usually used to display the final visual effect through the combination of text and graphic elements. If this combination form is simply straightforward, it will inevitably appear monotonous and devoid of good visual effect. Therefore, applying the knowledge of layout design, it is very important to design the interaction between the text and the graphic combination. Through this form of the print ads, so that the simple relationship between the text become more interesting, but also make the relationship between text and graphics become more lively and harmonious.

The interactive arrangement of graphic design is the most common form of text design in print advertisement. This form in the processing should pay special attention to the image and text in the location of the arrangement of the processing, and strive to create a unique visual sense of layout. In this creative form, text and graphics as the main design elements exist, they are a mutually reinforcing, cooperative relationship.

The application of the text design in the print advertisement and the induction and collation of its basic methods are instructive to the construction of the visual effect of the graphic advertisement design. The analysis of different forms of text design provides convenience for the practice of text design in graphic advertisement design. In the actual design, we should flexibly apply these basic methods, grasp its creative principle, refine the visual effect which can express the advertisement theme most, and use the most creative visual form to express. In order to achieve the greatest effect of advertising dissemination, to play the best advertising effect.

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