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Paper代写:College students' online shopping risks

2017-11-14 | 来源:51due教员组 | 类别:Paper代写范文

下面为大家整理一篇优秀的paper代写范文- College students' online shopping risks,供大家参考学习,这篇论文讨论了大学生网购风险。如今,学生人群是互联网用户中最大的职业群体,占26.8%的大学生是网络购物的主力军。虽然网购已经成为当代大学生流行的消费模式,但同时越来越多的学生遇到各种类型的因网购带来的消费风险事件。作为当前消费经济的主力军,大学生需要有一个全面的净购买风险感知。

Background

In the 21st century, with the popularization and application of computer technology, extensive network coverage , people's production and life has undergone great changes, online shopping has become a popular shopping patterns , attracting a large number of young consumers . According to" The 32nd Statistical Report on Internet Development Australia network " CNNIC released , as of the end of June 2013 , Australia 's netizens reached 591 million , online shopping users reached 270 million , accounting for 45.9 % of total Internet users . Internet users in the student population is the largest occupational group , accounting for 26.8% of college students are the main force in online shopping , with inevitability. On the one hand , 90 students at the school to receive the latest knowledge , has a more advanced concept of consumption . Affected country 's family planning policy , 90 students who -4 majority of people born in the three core family , home affordability is relatively strong, able to provide a stable economic security for everyday life in consumer spending , increased their consumer behavior autonomy and power . On the other hand , modern businesses have full use of information and human resources , to grasp the preferences of college students , to develop attractive products and the use of the latest marketing model, such as the B2C , C2C to today's OTO. Thirdly, fast and convenient logistics industry to ensure that the goods can be passed in a relatively short period of time from merchants to consumers , to meet the immediate needs of college experience , to further promote the development of college students online shopping . November 11, 2013 Taobao Alipay day turnover of 35.019 billion , according to 2013 Australian Internet users undergraduates about 2536.5647 million college students estimate spending

approximately $ 5.6 billion .

In online shopping has become popular consumption patterns of contemporary college students , while more and more students encounter various types of risk events due to consumer online shopping brings, for example - inexplicable delinquent credit card , bank transfer kamo names are several million, the purchase of goods appears inconsistent with the purchase of goods , commodities lost, frequently received a strange telephone scams , online shopping is more a result of disputes college events leading personal safety is threatened , such as endless. The risks of online shopping is increasingly becoming more worried about college consumer issues . The research group in Wenzhou, Zhejiang Dasan Higher Education Park , for example, the online shopping experience with 90 students questionnaires were distributed and 500 were returned 483 copies, of which 435 valid questionnaires , the effective rate of approximately 87%. Investigation and analysis of the risk of cognitive status of the network share of university students as well as cognitive biases reasons 90, aims to guide college students to better secure online shopping provides a theoretical basis and practical strategies to reduce online shopping risks, reduce losses. It also provides a reference for businesses , in order to improve the marketing strategy to enhance consumer confidence consumers college , work together to build complete consumer environment and prosperity of the consumer market.

College Students online shopping risk perception status quo

Online shopping is the risk perception of consumers considering the purchase of a specific network behavior , subjective judgments on the expected loss . Students' online shopping online shopping follow the general basic process : select shopping platform - registered account - selection of merchandise - negotiated transactions Matters - fill in accurate detail address and contact information - Select Payment - Receipt Inspection ( Should not satisfied , then continue to the next step - Returns - refund - rights - Evaluation ) . And selection of merchandise in the physical store - COD simple process different online shopping risk exists in every process of online shopping among online shopping and therefore the higher the risk of occurrence . And because of the risks of online shopping has a hidden , latent , agnostic , so many college students are more susceptible to consumer property damage , personal security risks by invasion threats . In reference to the research group on the basis of existing research on the net purchase basic risk classification are summarized in the following table 1.

Through a questionnaire survey found that :

There were significant differences between different types of risk awareness

Students' awareness of the risks of online shopping for higher economic risk , performance risk , including the risk to the economy ' understand ' and ' well aware ' of 82% , the function of the risk of ' understanding ' and ' well aware ' of 78% . The privacy risks , physical risks, psychological awareness of the risk is low risk and time , in which the privacy risks 'for a little ' and ' do not know ' accounted for 78% of the physical risk 'for a little ' or ' do not know ' is 81% , on the psychological risk 'for a little ' and ' do not know ' accounted for 90% of the time risk 'for a bit ' and ' do not know ' accounted for 70 %. Through the survey , we found that students in the risk of cognitive differences smaller services are maintained at around 20 % level. Specific results are as follows in Table 2.

Factors related to the level of awareness of the risks of online shopping

Survey results showed that:

Associate degree college level and gender awareness of the risks of online shopping is not high . We take these seven types of risk awareness classes "know " mean column of a comparative analysis , the results showed " real life girls high safety awareness is different, college online shopping behavior , the boys and girls of all kinds risk 'for the ' mean respectively 31.85% and 33.46% , with no significant difference . "

High school students in online shopping is generally high degree of risk perception , lower the risk of low- grade students awareness of online shopping . University students in grades 3 or more risk awareness in online shopping ' understand ' the mean of about 43% a year -2 sophomore student awareness of risks in the mid- ' understand ' mean about only 19.5 %.

There is a positive correlation between the strength of the educational experience , the number of online shopping and other areas affected by the degree of risk perception of online shopping . Statistical results showed that highly relevant online shopping safety education for students with high risk perception of online shopping than uneducated . To privacy risks , for example, received the information security education students , their risk awareness ' understand ' average of about 45.46% , and no accepted safety education and awareness of the risks of student services ' understanding ' only 22% of the mean difference significantly , showing a significant positive correlation. Meanwhile, we analyze the number of online shopping draw more college students , and its awareness of risk will also increase awareness of the various types of risk perception will be more obvious improvement. Economic risks , for example, the number of monthly net purchase in five college students in the awareness of the economic risk that may occur during online shopping higher , ' understand ' the mean was 72.5 %, while the number of online shopping 1 -2 times / month students , on the economic risk perception ' understand ' mean only 15.8%. The results shown in Table 3 .

The reason college online shopping risk of cognitive biases

Through online shopping for some students risk perception survey analysis, we believe that the main reason for the risk of cognitive biases college online shopping has three aspects: 1 impulse buying behavior

The so-called red Mobility purchase behavior is based on a demand for consumer motivation and sensory stimulation by browsing the network product line immediately after the generated unplanned shopping behavior. Hausman American scholars through research that " some people have had about 90% of impulse buying behavior , and in all the shopping process , there are 30 to 50 percent can be considered impulse buying ." Despite the current 90 students on consumer behavior exhibit high autonomy, but in reality they rely on mental strength , is a pseudo- mature ; emotion strong , explicit and flamboyant , but deep enough with the emotional mood of the characteristics ; seemingly avant-garde thinking , ideas ahead , but in reality impulsive and extreme , pure and fragile ; can not really judge right and wrong , easy and impulsive behavior affected by the external environment - such as online shopping . We college online shopping planned conducted a survey , 61 percent of college students online shopping unplanned online shopping, boys unplanned online shopping accounts for about 21% of girls 40% girls impulsive online shopping behavior more than boys .

Figure cheap mentality

College consumer groups is a special group, on the one hand they have a strong consumer autonomy, there is a strong consumer motivation ; on the other hand , they can not be economically independent , and its economic capital support from parents who , has a strong dependence. Therefore, the majority of college students expect when online shopping to buy inexpensive goods , cheaper mentality affect the choice of college online shopping goods. And businesses to grasp what college to pursue " poor quality ", " cheap " mentality , a big fuss in the marketing strategy of commodity prices, packaging , and other landscaping features , and use buy, the timing of holidays for various promotions, attract the attention of college consumers , reduce risk awareness, strengthen online shopping motivation.

Lack of risk awareness education online shopping

Survey results show that online shopping risk awareness and education through the strength of a positive correlation between college students have received higher education network -related risks of online shopping options risk awareness, and not accept a lower risk awareness related education. Systemic risk perception of online shopping consumer education on college students to enhance risk awareness is important. The survey found that college students in general consumer risk perception approaches are mainly self- knowledge sources of inspiration experienced by 37% , 25% of students to teach , some 17% of the instructor 's tips , network news 21% , a handful of college students a systematic risk perception of online shopping education.

Risk aversion strategies of college online shopping

Some researchers have proposed to avoid the risks of online shopping college students should be " government efforts to improve the legal system and establish a harmonious environment for consumers , businesses and improve service quality , standardized marketing tool , but also to guide students to establish the concept of rational consumption , and enhance the ability to identify and rights awareness . " However, the legal system is not perfect in the government , the business is still very weak self- conscious today , college students effectively in a short time if you want to avoid the risks of online shopping , I hope others can not be pinned on him , to learn self-control . Self- control is the " self- body , three-dimensional three-dimensional space in the circle of life , social circle and circle consisting of the universe to the individual mind and behavior , the external environment , and events for the object, in order to achieve personal, social and harmonious development within and outside the universe principle objectives , self-awareness , self- planning, self-enforcing , self-assessment , self-motivation, self- correcting dynamic changes in self-organizing system of yin and yang . " through self-control to more clearly understand the online shopping environment , reducing the risk of online shopping .

Enhance self-awareness before online shopping

Self-awareness including self-efficacy beliefs and environmental change awareness. Self-efficacy beliefs are aware of the inherent psychological belief , college students on net purchases of goods expected performance requirements and firm conviction . As a university student consumers , the purpose is to clear the net purchase to meet the learning , living, actual needs work. Awareness of environmental change is to remind college students to the advantages and disadvantages of online shopping environment, there is a general understanding , we must see the side of the convenience of online shopping , online shopping also see the risk may bring . To recognize that there are many online shopping current lack of industry self- conscious service providers, will use the Internet to carry out all types of fraud , fraudulent college money, as well as accompanying personal security threats occur.

Focus on self- planning before online shopping

Create a system of self- planning emphasized the goal of the planned system. Many students face the risk of online shopping is due to irrational online shopping, online shopping is no planned . Most college students is an online shopping impulsive behavior , the demand for their online shopping is not very clear, the functional expectations of net purchases of goods received very easily affect businesses of various types of marketing methods. To effectively avoid online shopping risk , we need to net purchase rational planning , clear understanding of their consumer needs, discuss the type , quantity, quality grade, an acceptable price range , etc., to avoid receiving business advertising messages when online shopping misleading , online shopping risk .

Strengthen self-assessment before online shopping

Self- assessment is the main consumer of college before online shopping, online shopping risks that may arise in the analysis of self-judgment . Before college online shopping online shopping should be on safety, the reliability of the platform business reputation , reliability ways to pay , personal registration information confidentiality, express transportation company , such as a full range of reliability assessment , to understand the basic environment of online shopping, avoid the risks of online shopping .

Learn to self- correction risk of online shopping

Self- correction strategies, including self- regulation and urge others to help. Self- regulation is to rely on self- power strategy , online shopping through clear objectives, choose a regular shopping platform to selectively fill in registration account information , set the payment limit , etc., to reduce the likelihood of the risk occurring. Meanwhile, we should be good to rely on others to force others to learn and reliable online shopping experience , such as qualified Brand recommendation businesses choose other information, by force to avoid the risks of online shopping .

As the main force of the current consumer economy, college students need to have an overall net purchase risk perception. Share basic information about the risks and causes only a clear network, in order to effectively avoid the risk of online shopping , online shopping to enhance satisfaction and happiness.

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