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paper代写-E-commerce marketing

2018-06-08 | 来源:51due教员组 | 类别:Paper代写范文

下面为大家整理一篇优秀的paper代写范文- E-commerce marketing,供大家参考学习,这篇论文讨论了电子商务营销。电子商务营销,不是简单的在互联网上建站、投放广告,而是一系列有计划,有策略,有预算和效果分析的营销作业,企业电子商务营销效果不是单一的推广产品带来的,而是整合企业和互联网信息资源,从而针对性的开展电子商务营销推广,以达到低成本、高回报的商业目的。

E-commerce marketing,电子商务营销,英国论文代写,论文代写,paper代写

E-commerce marketing service concept are introduced to China from abroad, first set member enterprise e-commerce, marketing, service into an organic whole, in foreign countries has been very mature, is marketing a big push in the e-commerce age. By taking advantage of its own advantages and years of rich experience in member service, electronic trading and finance, the company is committed to building a Chinese-style e-commerce marketing service system. By EMS system in China, formed a set in the Chinese market, for the singularity, spreading outward EMS network, combines electronic services, membership services, financial services, around the market

Marketing, the customer-oriented principle, for the development of member enterprises pave the way to success.

E-commerce marketing, is not a simple site, advertising on the Internet, but a series of plan, strategy, budget and analysis the effect of marketing operation, enterprise electronic commerce marketing effect is not a single product promotion, but the integration of enterprises and the Internet information resources, and targeted to carry out the electronic commerce marketing, in order to achieve low cost and high return for commercial purposes. ` can be seen in the numerous successful cases Long Ta interactive doing e-commerce customer marketing have absolute advantages of resources, technology and creative strength, with the unique aspect of customer management; Many enterprises have realized the electronic commerce as the sales value of the new terminal, the new UI, but how to use electronic commerce to reduce the traditional channel and terminal cost, thus realize e-commerce marketing.

Traditional enterprise how to e-commerce marketing, that is, the enterprise of the industry and the enterprise itself of the existing resources to expand to the Internet industry, through the integration and provide product sales, for the purpose of personalized marketing solutions, to fill the domestic and foreign economic model produced change, at a lower cost for the traditional industry solve the problem of information flow, cash flow, logistics, etc. It is difficult to provide an overall service solution based on the business model alone, which will lead to professional network marketing companies. Because of the low cost and high profit of e-commerce marketing, it has attracted the participation of many merchants and brought about the prosperity of Internet e-commerce. Why don't we join the e-commerce marketing tide? With the acceleration of global economic integration, computer, communications, network and other technologies are widely used. Human society will enter the era of electronic commerce from the era of industrial economy. The emergence of e-commerce enables medicine 4 p theory of marketing management and the combination of the 4 c theory fully, which is dominated by patients, low cost, easy to use, fully communication requirements well. E-commerce represents the future direction of business development, and also represents a new marketing model in the Internet era. Ultimately, it will not only reduce the marketing cost of enterprises, enhance the core competitiveness of enterprises and make them invincible, but also benefit patients.

The Internet and e-commerce constitute a new marketing platform. New marketing concepts emerge. Marketing theory has also developed from the traditional 4P theory of enterprise center to the 4C theory of customer center. The traditional marketing 4P theory holds that as long as enterprises focus on the four elements of product, price, distribution and promotion, product sales will be guaranteed. The 4C theory of e-commerce includes analysis from the perspective of customers, cost, convenience and communication. Establish a new type of business-to-customer relationship based on common interests. E-commerce has unparalleled advantages in discovering customers. It is no longer difficult to find potential target customers.

Traditional marketing often has sales channel conflict, and e-commerce marketing will also have channel conflict. There are three main reasons for e-commerce marketing channel conflict: different goals, different responsibilities, different understandings of reality. When the goals of a manufacturer or service provider differ from those of its channel, there is a divergence of goals. For example, manufacturers want to achieve rapid market growth through the low-price policy, while dealers prefer to implement short-term profit rates with high gross margins. E-commerce marketing encourages manufacturers to create new divisions and form alliances or partnerships, and it also supplies directly online. Existing channel members generally object to this, and likewise, channel members share different information. After all, e-commerce is a new business model, the difference still exists. This difference comes from the nature of the Internet itself in communication. Second, lack of quality clues. It's hard to identify the qualities of online business people, and it's hard to build credibility and trust. Network features in terms of business communication has its advantageous one side, also has a downside, some will improve with the development of technology, while others must be through the development of the e-commerce system interact with consumers' psychological change.

Compared with traditional marketing, e-commerce marketing has many advantages. As competition becomes more acute, institutions must make decisions quickly. Product ideas and marketing strategies can be copied quickly, so the ability to respond quickly to market changes becomes a key determinant of profitability and survival. Making effective decisions requires collecting and analyzing large amounts of detailed real-time data. E-commerce marketing enables enterprises to choose between various e-commerce channels, which have different characteristics in resource allocation. The e-commerce of marketing channels has changed the object and content of enterprise marketing force management. One of the most difficult challenges in the management of e-commerce marketing power is to formulate appropriate procedural principles, integrate marketing theories and practices into the digital world, and make the sales system perform at its best. In the real world, the sales system has its marginal cost of external contact, so communication cannot be infinite, there is always its bottom line. On the Internet, contact with the customer rather than a cost, as an opportunity to learn and understand, direct marketing and online mediation can pass their contact on the Internet to know the market and customers. If engagement changes from a cost to a benefit, businesses and customers will try to engage more rather than less. This is one of the driving forces of e-commerce marketing to overcome the conflict of marketing channels.

In fact, online marketing is only a marketing means. Both traditional enterprises and IT enterprises need online marketing, but online marketing itself is not a complete business transaction process. Traditional enterprise how to e-commerce marketing, that is, the enterprise of the industry and the enterprise itself of the existing resources to expand to the Internet industry, through the integration and provide product sales, for the purpose of personalized marketing solutions, to fill the domestic and foreign economic model produced change, at a lower cost for the traditional industry solve the problem of information flow, cash flow, logistics, etc.

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