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英国paper代写-CI corporate image

2018-11-06 | 来源:51due教员组 | 类别:Paper代写范文

下面为大家整理一篇优秀的paper代写范文- CI corporate image,供大家参考学习,这篇论文讨论了CI企业形象。CI指的是将企业理念精神、企业行为规范和企业视觉化识别形成三位一体系统,从而达到提升企业形象、创造最佳经营环境的目的。良好的企业形象设计将成为企业开拓市场,保证企业公共关系运转的坚实基础。对处于高市场化竞争时代的企业而言,从某种意义上说,形象力就是竞争力的体现。

corporate image,CI企业形象,英国论文代写,论文代写,paper代写

The English word "CI" means "corporate image recognition", which was first proposed by American image design company founder margolis. It mainly refers to the trinity system of corporate philosophy and spirit, corporate code of conduct and corporate visual recognition, so as to achieve the purpose of improving corporate image and creating the best operating environment. Good corporate image design will be a solid foundation for enterprises to exploit the market and ensure the operation of corporate public relations. A country, a nation and a social group all have certain image. For enterprises in the era of high market competition, image power is the embodiment of competitiveness in a sense.

In today's society, goods are extremely abundant, which stimulates the promotion of commodity values. The public's choice of products and enterprises gradually goes beyond the material level and tends to be independent. And growing need for the mass consumer culture promote the soft value of commodity has increased, as a result, the public's approval and trust is particularly important to the development of enterprises in the business into cultural connotation and soft development has become a modern enterprise image strength in manpower, material resources and financial resources outside of the fourth business resources, are the new elements of enterprise management, prompting enterprises continuously strengthen self image in the business, in self expression. The introduction of corporate image strategy has become the trend of modern competitive development. As the expression of commodity values, brand image occupies an important position. Most of the information we receive daily comes from vision. In order to establish a distinctive image in the competition, enterprises need to comprehensively apply various media, integrate visual communication information, and establish an effective visual information communication system to create a good operating environment.

The core of enterprise management is to meet the needs of the public and create unique product value and service value. The business philosophy of an enterprise is the management consciousness and values that are resonated with the public and integrated with the society based on the needs of The Times. By making contributions to the society, enterprises are valued by the society and thus achieve their own development. The foundation of enterprise management philosophy is the sense of contribution and responsibility, followed by the originality, which is conducive to the shaping of unique corporate image. Understanding the market, studying the consumption demand and filling the vacancy of the demand and creating the demand are the important aspects of establishing the business concept.

The behavior expression of corporate image is the normality and principle of the enterprise in the process of dealing with various human, matter and material relations, so as to reflect the business philosophy and values of the enterprise, and it is the bridge of the enterprise to the public mind. It mainly includes management behavior, sales behavior, service behavior and public relations behavior.

Corporate visual image communication is the highlight of corporate attracting public attention. The public's choice of products and enterprises depends on the cognition, which turns the enterprise advantages into market advantages and operational advantages, and the most basic and extensive communication method of cognition is visual communication. The development and application of identity image recognition symbol is very important for visual communication. The distinctive and concise personalized visual image symbol is not only easy to recognize and remember, but also convenient for the application of a variety of media. Human beings have a long history of transmitting information with graphic symbols than words, and they play a huge role in modern enterprise management with fierce competition. Consumer purchasing behavior depends largely on the perception of product image.

The visual identity design has symbolized the enterprise name, the enterprise sign, the color, the symbol pattern and the enterprise slogan, has the subjectivity, the recognition, the esthetic quality, and realizes the unification expansion in the application, makes it become the enterprise management tool. Visual recognition system includes basic symbol design and application design.

Enterprise names are visual recognition elements expressed in words. The enterprise name should take into account the enterprise attribute, public feeling and market effect. Generally speaking, the name of an enterprise has such names as reflecting the personality of the enterprise idea, natural nouns, digital representation, product attributes and foreign language translation. To facilitate information transmission, enhance the symbolic sense of the name, usually to determine the abbreviation. MAZDA, for example, is named after avra MAZDA, the god of wisdom. The name combines the modern automobile manufacturing idea with the original horse-power wheel vehicle, reflecting the company's cultural characteristics.

Logo is the first image element of visual recognition. As the symbol and recognition symbol of the enterprise, logo design pays attention to the recognition, aesthetic and extended adaptability of media. Generally speaking, the manifestation of signs can be divided into four aspects: abstract expression, literal expression, figurative expression and comprehensive expression. The design of the logo should be infused with the spirit of The Times, and the logo should be adjusted and updated at different times, such as Coca-Cola, Fuji film company.

The font used for enterprise shall include the full name of the enterprise in Chinese, English, font of slogan, font of brand, font of advertisement and font of copywriting, etc. The font design shall have a clear sense of information and a distinct image, fully reflecting the enterprise personality. Try to coordinate the font design and the logo when combining, and pay attention to the systematic and extended adaptability of the font, such as the use of some specific changes in the font in festivals and exhibitions.

Enterprise standard color is also called special color, with strong visual recognition function. Color is a sensitive and active factor in visual communication. At a certain distance, when text and graphics are not easy to recognize, people can reliably identify color information. Color has specific symbolic, the enterprise standard color and mark are the same, become the important information means and marketing tool in the enterprise management. Enterprise standard color can be divided into monochrome and polychrome. Compared with monochrome standard color, compound color has stronger adaptability, which is helpful for enterprises to cope with the influence of regional color taboos and fashion in the marketing process, while monochrome usually has bright recognition.

The corporate symbol pattern, also known as the corporate auxiliary shape design, aims to strengthen the visual communication function of the recognition design through the supplementary and supplementary expression of the logo color. The symbolic pattern can be divided into the abstract auxiliary shape and the concrete auxiliary shape. Abstract assist modelling, one kind is to press the enterprise color to continue to use, the whole or part of mark modelling undertakes extending the design, another kind is the certain meaning with certain token of basis sign, with pure abstract modelling tries to extend the design. The figurative auxiliary shape is the corporate symbolic shape, which adopts the animal, plant and other figurative modeling design, so as to improve the image and affinity of corporate characteristics. For example, the astro wood shape of casio in Japan is the figurative auxiliary shape.

If the basic design of visual communication lacks multi-directional media application, it will lose the integrated power of corporate image system design. Therefore, the design of the application system of enterprise visual recognition makes the basic elements to be displayed in the same way, which is an important content of the visual communication of business image.

The product is the label of the enterprise. The injection of CI elements into the product image can make the enterprise image have a more direct and long-term impact on consumers, and also improve the product image and value. The application of product systems such as IBM product system and Mazda automobile are all successful cases.

Enterprises have a variety of business systems, they are an important medium to convey corporate culture and corporate image, so that internal and external personnel of the enterprise have a sense of cohesion and trust. It is specifically divided into office affairs, business affairs and public relations affairs.

Corporate image system design is the foundation project of corporate development. Injection in the management of corporate image strategy, internal can promote the management idea, clear career field, establish the management goal, strengthens the enterprise cohesion and vitality, foreign can strengthen information communication, the integration of multiple communication, expand social cognition and reliability, make the enterprise to obtain a good business environment, is the enterprise in addition to the manpower and material resources, financial resources outside of the fourth management resources.

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