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英国paper代写范文:A Fruit Produced by Convergence Culture

2017-04-26 | 来源:51due教员组 | 类别:Paper代写范文

本篇英国paper代写范文讲了旧媒体的融合是媒体发展的有力推动力。本报告是为了识别和描述收敛因素,分析会聚可能带来的影响。同时,这将解释为什么在线媒体 - 由于不同的旧媒体的整合,可以通过引入这些元素来代表融合文化。本篇英国paper代写由51due英国论文代写机构整理,供大家参考阅读。


Introduction 

As people’ s requirement on social media is getting more and more fashionable and demanding, a variety of media are improving and self-criticizing themselves to cater to users with high expectations. Progress cannot be achieved overnight and development of media every step of the way is realized based on the past accomplishments. Thus, convergence of old media is a powerful contributor to the development of media. This report is to identify and describe what the convergence elements and analyze what influence the convergence can bring about. At the same time, it will explain why online media-as a result of integration of different old media-can represent convergence culture by introducing those elements. 


Chosen work 

The center of this report is online news-as a new form of media that had been advanced from its previous look. As the Internet has been thriving and becoming convenient, people can make wise use of the advanced platform to release or exchange news, national or private, via social media. Changes in people’ s practices regarding receiving or unveiling news can be shown through three aspects: how long it takes to issue or publicize news takes, the content of news, and sources of news. The difference between old ways of issuing news and online media can be considered as an outcome of integration and revolution of a diversity of media. The emergence of online news can be explained by the fact that people’ s lifestyle has been changing and accelerating and that science technology has been moving forward. Apart from that, the openness of social life also promotes spreading and prevalence of online news. It is fair to say that online news has become a major source from which people are accustomed to obtain new information. Online news has effectively changed people’ s life and enrich their entertainment life (Meikle & Redden, 1996). 


Identified convergence elements 

Henry Jenkins (2006) has noted that convergence culture includes the consumption and creation of media simultaneously. Old and new media have embraced each other and deliver a great quantity of benefits to its users. At the same time, a wave of modern media have jointly produced new and changeable media that involve a large scope of precedent media and take in all advantages of them. When mass media are improving themselves and becoming more and more convenient, convergence culture, at the same time, has been being expressed. Therefore, it can be inferred that the integration of new and old media can represent cultural convergence. As one of the results caused by such integration, the emergence, subsistence and prosperity of online news can vividly show the incorporation of a diversity of media. As mentioned in the above, convergence elements can be revealed in three angles: how long it will take to release news, the content of news, and sources of news, all of which can reflect cultural integration by means of media. 


In the first place, an element of changing period it takes to releasing a piece of news can reflect the process of different media’ s being embraced into one another. In the past, people could receive or obtain world, national or regional news from newspaper, radio and television, etc. Due to backward technology compared to the new one, publicizing a piece of news will consume much time, during which time, correspondents played an important role in collecting, editing and issuing news covering a wide range from politics, economics and social life to entertainment and academia (Kolatkar, 1996). As a result, reporters had to shoulder great responsibility and even enormous risk to releasing news, who were the major source of news. Apart from that, the process of finding, editing and issuing news could cost a great deal of time. It was likely that when news were published, it might have lose timeliness that is the crucial function of media. On the other hand, as media technology has been being promoted, the time consumed by finding, writing and releasing news has been effectively reduced and the emergence of online news media serves as a contributor. Individuals or organizations can share news they find via the Internet and that will not consume long time, or even neglectable period. If a big event happens in the corner of the world, it will be known in the form of a piece of news by the whole world thanks to the Internet that is capable of uploading and disclosing news in a really short time. Time, mostly regarded as a central value of all kinds of news (Gelles & Faulkner, 1978), can give full play to news media and online media is more obvious to make wise use of it. The large reduction of time consumed to issuing news not only help build a level playing field for current media, but also can mirror convergent culture that arises from the “collision” of the Internet and old media. The element of time fully indicates that the integration of the Internet and old media like radio and newspaper can generate considerable interests to both users and media themselves. 


In the second place, the content of news has been generally changed, which reflects that what people concentrate on or are indifferent to has changed in accordance. In the past, limited by the lack of powerful media to spread news, the content of new was sort of dull and monotonous on the whole. In addition to that, printing industry remaining to be improved held back the development of news media. Thus, only big or important news could be released at that time. However, nowadays, the content of news has been extremely enriched. On the basis of the rise of social media, what news reports is no longer confined within important events, but a noticeable number of reports cover diverse aspects of life, entertainment or other “minor events” that would not be released before. The changing content of news shows technological progress as well as people’ s ideas, recognition and values of the world. It can effectively illustrate cultural convergence across the time. 


Last but not least, cultural convergence can be vividly exposed by the sources of news. It is apparent that the range of news sources has been largely expanded and such trend will continue in the near future. When media industry was not advanced and developed, correspondent was the major source and carrier of news. People learned different events around their nations or even the world, which should be credited to reporters. It is safe to say that only reporters in that time could take responsibility of informing people of different news. Nonetheless, such “ancient” pattern has been altered in these days. For example, the emergence and prevalence of Facebook that is a well-known social medium, has made different persons to share their own news or views with the public, linking people closely (Buchner & Zaniewska, 2012). Social media like Facebook have essentially manifested the group of news sources by making everyone in the world news sources. That shows cultural integration of old blog in the past and old news media. 


Contextual examples 

Besides Facebook illustrated above, there are also Twitter, YouTube and WeChat functioning as news media that allowing each person to become a reporter. Users can upload videos on social media showing them the whole world. All examples are fruits of the integration of old and new media. They have upgraded themselves to cater to their users by combining old blogs and other media. News can be received and forwarded by users as well so that more people will see news when using those social media. 


Service set-up

Online news sets up its service for users by delivering convenient, immediate, productive and extensive platform to them. Online users can enjoy such new medium as a result of cultural integration. To human’ s well-being, technology is being advanced so that the future of online media is promising since online news cannot develop in isolation from technology. 


User ideology

Why online news has become a part of people’ s life in relation to its users’ ideology that they are expected to show themselves to the public. They are prone to tell the public news about themselves, which contributes to the popularity of online news. In a word, online news can be used as a means to share personal views and news. Also, convenience and high efficiency can be ascribable as well to form users’ positive ideology about online news.


Conclusion 

Using online news as a model of convergence culture, I can draw the conclusion that online news is typical of integration of old and new media, which strengthens convergence culture, according to the theory presented by Jenkins. There are may examples can illustrate my conclusion: Facebook, Twitter, YouTube and WeChat. All of them show media integration and convergence culture. It could not be denied that online news extremely enrich people’ s life, especially spiritual life. It turns everyone into the leading role who spreads news about themselves, bring much fun to users. 


Reference 

Buchner, A., & Zaniewska, K.. (2012). Facebook as a Catalyst for Beneficial Participation in Culture. Polish Sociological Review, (177), 107–116. 


Gelles, R. J., & Faulkner, R. R.. (1978). Time and Television News Work. The Sociological Quarterly, 19(1), 89–102. 


Jenkins, H. (2006). Convergence Culture: Where Old And New Media Collide. New York: New York University Press


Kolatkar, A.. (1996). Old Newspapers. Indian Literature, 39(6 (176)), 13–13. 


Meikle, G., & Redden, G. (1996). News online: transformations and continuities. Metal Powder Report, 51(12), 50.



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