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英国paper代写-Values of Its Audience of " Zootopia "

2017-06-16 | 来源:51due教员组 | 类别:Paper代写范文

本篇英国paper代写-Values of Its Audience of "Zootopia" 讲了“动物园”是由沃尔特•迪斯尼图片在2016年制作的。它是一部3D动画电影。一旦发布,它已经是2016年的票房,此外,它赢得了全球的声誉。相信展现其动画电影的高艺术成就。本文将尝试探索叙事艺术及其社会价值。本篇英国paper代写由51due英国论文代写平台整理,供大家参考阅读。


"Zootopia" is produced by Walt Disney Pictures in 2016. It is a 3D animated film. Upon release, it has been a box office hit of 2016. In addition, it has earned global reputation. It is believed to show its high artistic achievement of animated film. This paper will try to explore the narrative art and its social value. In the essay, the concept of cultural economy and cultural hegemony will also be employed to explain and analyze "Zootopia" as a specific example. 

The values or attitudes conveyed in "Zootopia" are varied: utopia, fight against fatalism, and American dream. “Zootopia " tells the story of a peaceful animal kingdom. It was a fairy tales which simulated the utopia society. Animals of all species live together in peace. The film was also all the time against the stereotype of plot and characters. In this idealized city, in fact, utopia does not fully comply with the law of equal opportunity. Deputy Mayor planned to subvert the animal kingdom with a conspiracy system. It lets more people understand the nature of the so-called utopia society: turmoil under the superficial peace. In terms of fatalism, Rabbit Judy fulfills their dream to become the animal kingdom's police. She wants to break the so-called "big animal as police "stereotype of the animals. In the process of detection of major cases, Nick who makes his living by swindling was impressed by Judy's enthusiasm and bravery. Judy became a good partner. Rabbit Judy and fox Nick are rebels, who did not yield to the role in social arrangements. Even Nick has become a competent police officer. As for the values of American dream, it is obvious. The highest idea and the theme song of the movie "Anyone can be anything", is simply a variant of "All men are created equal". To put it more bluntly, the city animal’s charm and gravity lies in that they have the right according to their own innate and acquired conditions to become the person they want to be. 

The social and cultural context of "Zootopia" is a movie produced by the Walt Disney Company headquartered in the United States and released all. It is released simultaneously in mainland China and North America on March 4 2016 and “Zootopia” is intended for a wide range of audience. It is made by a team led by Rich Moor and Byron Howard. The Disney Company is a world renowned film company. “Zootopia " did not have novels as the original basis, which means that there are no original movie fans. Thus, this movie has no relatively fixed target audiences. And producers must strive to attract the attention of a wider audience groups. In many people's view, the intended audience of cartoons or animated film is children. . But " Zootopia " is suitable for all ages to watch as a movie. It has a lot of twists and ups and downs of the plot. Its content is rich in metaphor, which makes it even more popular with adult audience. People born in 1960s and 70s saw the metaphor and criticism, namely as a question to the Utopia system and fatalism; people born in 1980, or 90s, have seen the American dreams and love; as a Disney cartoon, young children are even more likely to see beautiful images and ups and downs of the story. Cartoon movie of large investment in general controls the length of movie as 90 minutes or so. The longer time more than the 90 limit may get kids hard to sit still for such a long time and thus will affect the box office. “Zootopia” for up to 108 minutes, is the second longest in the Disney animated film. The main reason is that the amount of information the film is too much, because the creators of movie not only need to present the original concept of carnivores VS herbivores, but also made up of the content and plot. In addition, they need to arrange jokes, tribute to famous videos, create a very rich personality and lovable characters, and finally allude to a reality. “Zootopia” is undoubtedly the epitome of American society. The bustling city is on behalf of the United States as a highly developed civilization. Different animals represent coexistence of different races, and different kinds of blocks representing the agglomeration area of the crowd.  A small number of predators and their prejudice represent the deep-rooted racial discrimination. Lion mayor and vice mayor of sheep are dubious towards each other, which represented the dispute between two main political parties in the United States. This perfect allusion to the reality is new about this animated film as Disney movie has always been known as its unrealistic romanticism.  

It is urgent to give a close look of how one of the most popular but implicit cultural hegemonies---American dream is reinforced again in the Disney movie “Zootopia”. In the 20th century, the political-science denotation of hegemony has expanded to cultural domains. In the book entitled Signs of Life in the U.S.A, mass cultures represented by culture industries, like mass societies are governed by centralized systems of governance federal government (Maasik & Solomon, 2012). It could be understood as a class politically dominating another class in terms of ideology and culture, through the control of cultural contents and practices in order to establish the important consensus to achieve the purpose of political control. Police story of rabbits and foxes are typical "American dream". The whole story is advocating freedom of American society and unremitting struggle for the ultimate dreams of the ideal way of life. Many people have used the term "politically correct" in the evaluation of this work, because in spite of the individual's social situation, animals even the small animal like the rabbit, can climb the social status and realize his dream. “Zootopia “is constantly stressing the notion of equality, just as the United States' Declaration of independence," claimed "all men are created equal’. Regardless of size, carnivorous, and herbivorous, although sometimes there are barriers and friction, in the end animals can still find their own destination and harmonious coexistence in the town of liberty, equality, fraternity, tolerance.  It is to promote the "American dream," the ultimate ideal blueprint through the film. If the rabbit Judy’s indomitable desire of realizing dream to be the police is on behalf of the founding of the United States through the clutter of the road, then Nick Fox in the final scene who is coupled with badge would look like to be as unexpected as a unprecedented black president---Obama. Once again it allows people to see the city and the animal behind it: it is the vision of this great country and its unlimited possibilities. In the book Vox Popular, it is argued that media is powerful as it can connect or even reshape the conceptual world of individuals (Queen, 2015). In this case, the American dream is reinforced to the audience through the plot and the portray of characters below people’s consciousness; by manipulating discourse system of the society, the ruling class can intellectually dominate the other social classes with an imposed worldview that ideologically justifies the social, political, and economic status quo of the society as if it were a natural and normal, inevitable and perpetual state of affairs that always has been so.  However, the reality is different. Animals in the city live in a complex ecological environment as animal identifies that rabbit are born not to be police; fox is naturally cunning; carnivore is inherently violent. White people still have prejudice of people of color born in America. It has been difficult to eradicate social stereotype.  

It is argued that the success of “Zootopia” can be attributed to the marketing strategies and strict standard of production of Disney Animation, which turns cultural products into cultural economy. Cultural economy is coined in the mid-1990s. There existed many approaches towards this newly emerged concept. Cultural economy may be understood as a sort of economy or added cultural value of the physical economy to meet the cultural need for people to relax. It can be defined as “integrate things associated with ‘culture’ into economic geography” (Gibson, 2012). And it is worth noting that the culture here is not referred as artistic achievement or social organization but a way of life. It is an American way of define culture here.  Another closely related concept to the cultural economy is cultural industry or creative industry.  The Disney Company is known as one classic example of cultural industry or creative industry. The Disney Company is known as using a lot of resources in marketing. For an animated film, the full range of content confidential prior to release. Therefore, in the beginning of the release, only the trailer has become a well-known celebrity.  Excellent quality of the animated film is key to achieve commercial success. The core element of "Disney model" of intellectual property rights is whether the film can attract enough attention to create enough profit for the subsequent development. This all depends entirely on the quality of animated films. This Disney movie took three years, in order to maintain the authenticity of each animal. The production team spent 18 months around to study the animal, in strict accordance with the real physical design. A prototype of animation building can be found almost in reality, such as sports hall of glacier town is stimulating the onion-shaped domes of quite Russian architectural style. On the other hand, the rise of cultural economy must exert the influence on the human’s attitude and value toward the consumerism. The percentage of people’s living expenses for material proportion is becoming smaller and smaller, and more money will be used in the economic area of non-material, cultural and leisure consumption. The appearance of excellent movie such as “Zootopia”, itself as one manifestation of cultural economy, must give rise to the increasing of the cultural economy in the long run. 

To sum up, “Zootopia” shows the audience a surreal world in the form of fable fairy. This imaginary but real space is created as a" living space” based on the “imagined space "shape of such. The space is constructed in the form of visual context and the meaning of symbols, so that the film can be successful in the cross-cultural communication. More importantly, it is giving impetus to the cultural economy at the superficial level and cultural hegemony at the deeper level at the same time.

Works cited

Chris Gibson. (2012). Cultural Economy: Achievements, Divergences, Future Prospects.geor. Geographical Research. 50(3):282–290_738 282.290

Robin Queen. (2015). Vox Popular: The Surprising Life of Language in the Media. Wiley-Blackwell

Sonia Maasik & Jack Solomon. (2012). Signs of Life in the U.S.A. Readings on Popular Culture for Writers. Bedford/St. Martin’s


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